Tag Archives: Tarte

I Will Not Be Pink-Washed

pink ribbon_100-dollar-bills

I will not be Pinkwashed.

October is Breast Cancer Awareness month.  Cancer is a tragedy and my heart aches for its victims.  [We’ve lost two in the family to esophageal and lung cancer(s) this year.]

Cancer is also preventable and treatable – something the pink pushers would like to ignore.

I agree with the author of this article.  This exploitation of breast cancer as a cause has become a huge money maker.  It seems everyone wants in on the ruse.  Perusing Facebook today and encountered another article, this one posted by Primal Docs.

I do not purchase items simply because they support the pink ribbon.  I make my purchase decisions based upon whether the product is of quality and promotes healthy lifestyle – as defined by Paleo/Primal criteria!  I worked for marketing/advertising agencies for 5+ years and learned many tricks of the trade and I believe that helps me avoid some of them now.  Two of the biggest tactics used are the emotional response to the tragedy of cancer and the desire to do anything to help; and the affiliation herding (or groupthink) –  that feeling of belonging through purchase.

I encourage everyone to think carefully about the “awareness” and charitable campaigns they support.  Research the organization’s efforts and spending.  What do they really accomplish and support?  Health and longevity or profits?  I for one will NOT be Pinkwashed!

 

As a side note: one of the key chemical contributors to breast cancer are parabens.  Parabens are a group of cosmetic preservatives that mimic estrogen.  Studies in the UK have found at least 6 varieties of parabens in all breast cancer tumors tested.  Look for the “-paraben” on the ingredient label of cosmetics and personal care products and avoid them like the plague!

I choose Red Apple Lipstick lipstick and eye makeup because it is paraben-free in addition to being gluten-free.  They are on a mission to share safe makeup with the world.  And I recently found Tarte Amazonian Clay mineral foundation and mascara.  They are also gluten- and paraben-free.  There are safe, conscientious companies out there.  We just have to make the time and effort to find and support them!

History of Paraben and Breast Cancer