It’s Big Brother on Steroids.
Back in February, I received this in the mail one day:
Target Baby Coupon Book
And I said out loud:
What’s this?! Do they know something I don’t?!
Yes, in fact they DID. This combined with a few other signals made me test the next day and the results were positive. Several days before my “missed” period. HOW did they know?!
A recent online article described how Nordstrom notified customers they were tracking shopping behaviors using the Wi-Fi in their cell phones. And most of us find it disturbing.
My husband and I were discussing this in the car and he shared that he’d recently met a former Target IT guy who worked on the project that gathered customer information for marketing predictions and shared with him how uncanny it was that this (above) had happened. He was told it was no accident.
Target knew I was pregnant before I did thanks to facial recognition technology used in the stores, combined with W-Fi phone ID. The program detects certain facial changes that correspond to pregnancy. So just days before receiving this booklet, I went into Target and the system recognized that facial measurement change and triggered the mailing. [They also use this technology for security purposes, identifying shoplifters and alerting security whenever those individuals enter a store.]
Target has been using this face recognition/comparison technology for about 3 1/2 years according to this former IT employee who worked on the project. Only Target didn’t inform its customers. It’s one thing to analyze purchasing behaviors per this article, but to use such sophisticated technology is over the top. I certainly never expected to be told I was pregnant by a marketing mailer!!
I was aware of purchasing behavior analysis – compiled using credit card purchase information, but this is downright creepy. I tell you what, if I ever need to buy such a test in the future I will DEFINITELY pay cash! Although I’m told that’s no assurance, as they’re working on a way to identify and track those people too…
- Notice how the booklet said I had registered – but I had not.
Life is slowly getting back on track.
Much love and many thanks to family and friends for all their love and support.
It just takes time and placing one foot in front of the other each day.
During times of trial, self-care is more important than ever. My family and I have been very conscious of maintaining as much positive routine as possible, with an emphasis on adequate sleep and solid nutrition. When grieving, it’s so easy to neglect mealtimes and take the easy way out (= takeout). A concerted effort to have family mealtimes has kept us close, well-nourished and healthy.
We continue to have faith, hope and love for each other. We wish you all the same.
Up until this weekend, my appetite has been pretty normal. As a Paleo eater, it wasn’t unusual to do an occasional IF (intermittent fast) just because I wasn’t hungry. Eating nutrient-dense foods tends to keep food volume consumption down and hunger at bay.
So I have found my sudden, ravenous hunger rather annoying. To make things worse, my body doesn’t seem to want to digest food properly, causing much distress. It’s enough to make anyone cranky.
So why is it that family members must tempt the beast by demanding the rest of what I am eating? Really. Whatever I have, they want – all of it. This could get dangerous! They took my eggs, sardines, dill pickles and mint chip (coconut milk) ice cream. I was shocked at their insistence and greed. Of course, they haven’t seen anything yet – at least my son hasn’t. Hubbs vaguely remembers what it was like when I was pregnant with said son nine years ago. And he still took my food. Oy.
I tell you, I almost cried when my son snatched the last of my mint chip “ice cream”. *sob* Geez, do I have to start hiding food now? Best not come to that… *ROAR!!*
Discovered Bubbies Kosher Dill pickles Friday. Whoo! They are really strong, but oh so good! Turns out they are a very effective digestive aid, which I really need right now. My son went bonkers for them and finished off the jar, sending me back to the store. He also ate all of my So Delicious Mint Chip…
At the checkout, it dawned on me that I was buying the stereotypical pregnancy crave: pickles and ice cream! Hahahahaha! Well, at least I don’t plan to eat them together. I was very relieved that the checkout clerk didn’t notice and chuckled to myself… Hey, there’s a blog post in there somewhere! 😉
FYI: Bubbies are traditionally lacto-fermented, rich in nutrients and probiotics!